The Basics of SEO course will show you how to set up your website so that search engines like Google will pay attention to it. It's for anyone who has a website but is not seeing enough traffic or enquiries through it.
Course curriculum
1
INTRODUCTION TO SEO AND GOOGLE
Course Introduction and Overview
Basics of SEO Website Audit Checklist
Video Introduction and What to Expect
PRE-COURSE QUIZ
How Google Works - In a Very Tiny Nutshell
Google's Core Web Vitals
2
SPEED CHECK
Speed Check: Why is Site Speed Important?
Download speeds
3
WEBSITE STRUCTURE
Site Structure
4
MOBILE OPTIMISATION
Optimising for mobile devices
5
SITE SECURITY
Why is site security important?
6
META TAGS
What are Meta Tags?
Meta tags
7
IMAGE TAGGING
What is Image Tagging?
Image Tagging
8
LINKS
Links
9
KEYWORD CHECK
Keywords
QUIZ
10
FRESH CONTENT
Fresh Content
11
SOCIAL MEDIA
Social Media
Social Media
12
Bonus Lesson: Google My Business
Bonus Lesson - Google My Business
QUIZ
13
Your action plan
We have covered a lot of ground, so here’s a quick recap with Your Action Plan
14
Conclusion, overview and further work
End of course
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